Implementing an app ecosystem can take a long time to generate direct revenues. Yet, it can be as quick to enhance the value of your product, enable joint-selling / marketing and accelerate your market position.
Here is some advice on how to build a thriving app ecosystem:
Ask yourself the following questions: is the potential usage deep enough to generate strong revenue opportunities for both organizations? Is there a great story to tell with this partnership which makes it highly marketable?
This is always a challenge. Try to identify key metrics such as churn, NPS, customer satisfaction and retention that this partnership could impact.
Get partners excited to be a key contributor to your value proposition. Showcase how a partnership could extend their product and transform the value you’d both bring to customers.
Establish cross-team relationships between developers, sales, marketers and product managers. Have an open-line of communication. Celebrate success together.
Increase partner engagement by lowering the barriers to building, accessing and deploying integrations. Empower your community to build on top of your product.
Get the flywheel rolling with a few strategic partners first. Then expand using the same playbook.
With Heedjy, make your partners feel you’re the one they should pick. Increase partner engagement with a simplified, fully customizable integration submission process. Foster cross-team collaboration for building apps that transform the value you bring to customers. Showcase joint successes by allowing partners to track usage and installs.
Get a product demo and discover how you can grow your business with an app ecosystem platform.LET'S TALK